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Why do smart companies fail in making the right
decisions?
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Top Management is often removed from ground
realities.
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There is difficulty in adjusting expectations and
assumptions about structure of industry and
competition,
resulting in failure to shift strategies in time.
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Companies lack a continuous flow of real time
updated intelligence
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There is a weak framework for identifying strategic
risks.
- Resulting in no Early Warning System
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Why has this happened?
With the advent of the internet, there is so much of data that
identifying which data is crucial and which consumes
disproportionate resources. Not having a systematic
approach to gather information, analyze, convert
the information into intelligence and convey the
intelligence to the decision makers to foresee
changes results in companies forfeiting competitive
advantages.
Common misapprehensions about intelligence:
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Competitive intelligence and market research are the
same.
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Competitive intelligence and competitor Intelligence
are the same
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Data, information, and intelligence are the same.
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Competitive intelligence is spying.
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There's no information on private companies.
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The best industry information comes from within
respective industry
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Information is free.
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Information costs too much.
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Not every decision requires competitive
intelligence.
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What are the most common uses of Intelligence:
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Current competitor activities monitoring
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Prospect, customers, vendors and other external
monitoring
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Operational performance benchmarking
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Sales and marketing support
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Executive decision-support and competitive strategy
planning
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Internal knowledge management
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Mergers, acquisitions, and partner analysis
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Long-term market prospects
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Counter-intelligence & information security
Intelli India provides strategic and tactical
intelligence to corporations to strengthen their
competitive advantage. Often the intelligence
function within companies serves as information
centers or helpdesks. Such offices are not trained
in the discipline of gathering competitive
intelligence.
Intelli India
trains corporations to set up a decision based
model of intelligence by helping them structure
their competitive intelligence units
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